1. WHAT INFORMATION WE COLLECT FROM YOU.
1.1 Personal Information vs. Non Personal Information.
Our primary goal in collecting information from you is to provide you with an efficient and helpful experience while using the Website. In order to do so, the Website collects two types of information about you, Personal Information and Non Personal Information. "Personal Information" refers to information that lets us know the specifics of who you are and which can be used to identify, contact or locate you. We may also collect and use Personal Information to verify your identity when you are making purchases via the Website. Examples of Personal Information include your first name together with your last name, your credit card number, your mailing address and/or email address, and your phone number. Generally, we collect Personal Information when you use the Website to make product purchases, fill out surveys, correspond with us, choose to submit testimonials, stories, photos or the like to the Website, or otherwise volunteer information about yourself. "Non Personal Information" refers to information that does not by itself identify you or a specific individual. Examples of Non Personal Information we may collect include demographic information, which web pages of ours are most often visited and which of our products are either receiving the most purchases or website visits. We may collect Non Personal Information through any of the methods discussed above as well as automatically through use of industry standard technologies discussed further below.
1.2 Access and Change to Personal Information.
Upon written request, CALISTA will use reasonable efforts to allow users to update or correct Personal Information previously submitted but only to the extent such activities will not compromise privacy or security interests. Also, upon a user's written request, CALISTA will functionally delete the user and his or her Personal Information from the database where such information is stored; however, it may be impossible to delete a user's entry without some residual information being retained because of the nature in which backups of data are maintained.
1.3 Information You Provide To Us.
You will have the opportunity to provide us with Personal Information and Non Personal Information which we will collect directly from you as follows:
(b) If you make purchases at our online store, we will collect and maintain your name, email address, mailing address, telephone number, purchased product information, credit card number, order tracking number, referring URL, IP address and a password. If you purchase a gift certificate at our online store, we will also collect the name, email address, mailing address, and telephone number of the recipient. Before confirming your order, you will have the opportunity to review the order form and make changes and additions to the information it contains and these changes will automatically be kept for future use. If you cancel an order or do not complete an order, we may collect and use any email address or other information that you have entered as we would collect and use it if you had completed an order.
1.4 Information Collected Through Technology.
We or our third party service providers may collect information from visitors to the Website regarding the referring URL, your IP address, which browser you used to come to the Website, information regarding your domain server, the country, state and telephone area code where your server is located, your type of computer, timestamp data and the pages of the Website that you viewed during your visit. Some of this information is gathered through the following technologies:
Cookies are small bits of information that are automatically stored on a person's web browser in their computer that can be retrieved by this site. Cookies can make the site more useful by storing information about your preferences on particular sites, thus enabling website owners to provide more useful features for their users. The information collected by "cookies" is anonymous aggregated research data, and contain no name or address information or any information that will enable anyone to contact you via telephone, e-mail or any other means. Most browsers are initially set to accept cookies. If you would prefer, you can set your browser to disable cookies or inform you when they are set. However, by disabling them, you may not be able to access certain parts of the Website.
(b) IP Address
You can visit many areas of the Website anonymously without the need to become a registered user. Even in such cases, we may collect IP addresses automatically. An IP address is a number that is automatically assigned to your computer whenever you begin service with an Internet Service Provider. Each time you access the Website and each time you request any pages, our server logs your IP address. Standing alone, your IP address is not necessarily personally identifiable.
(c) Web Beacons
Accuracy may use a variety of other technical methods for tracking purposes, including web beacons. Web beacons are small pieces of data that are embedded in web pages and e-mails. We may use these technical methods in HTML e-mails that we send our users to determine whether they have opened those e-mails and/or clicked on links in those e-mails. The information from use of these technical methods may be collected in a form that is personally identifiable.
2. USE AND DISCLOSURE OF PERSONAL INFORMATION
2.1 Use of Personal Information and Non Personal Information
We use Personal Information and Non Personal Information in order to fill your orders, to communicate with you about your orders or other requests and to send you informational and promotional materials, including about upcoming CALISTA promotions and events. In addition, we may use Personal Information and Non Personal Information to learn more about our community and/or customers so we can improve our products, promotions and events. Specific examples of how we may use your information that we collect are as follows:
(a) System Administration
We use your IP Address and other information discussed above in Section 1.4 for the purposes of system administration, to assist in diagnosing problems with our server, to monitor our system performance and the level of activity on the Website in general and about specific portions of our Website and how the traffic on our Website is apportioned and from where it may come, and to gather broad demographic information about our Website visitors and customers, so we can make it easier and more convenient for you to navigate and use the Website, and make our Website more useful and better targeted for you and our community in general.
(c) If you have made a purchase via the Website, we may use your Personal Information to send one or more emails regarding your order, including regarding customer service issues. We may also telephone you regarding fulfillment of your order.
(d) Newsletters & Promotional Emails; Opt-Out Option: We may offer free electronic newsletters and promotional emails regarding upcoming products, promotions, events and/or services offered on the Website. We may use your Personal Information to send you newsletters and emails periodically listing current products, promotions, events and/or services, or other items available for purchase on our Website or from our marketing partners or sponsors. However, you have the choice to opt-out of receiving such newsletters and promotional emails for products and/or services offered on the Website by sending an email to us at email@example.com and/or following the instructions in our promotional email. Once we have processed your opt-out request, we will not send you promotional emails with respect to products and/or services offered by us through the Website unless you opt back in to receiving such communications directly.
(f) Contact Information: If you contact us by telephone, email or letter, we may keep a record of your contact information, correspondence or comments. If you report a problem with the Website, we may collect this information in a file specific to you. In addition, if you provide us feedback through the Website, by email or by calling us, we may ask for your name and email address in order to send you a reply. You may contact us at firstname.lastname@example.org to request the removal of this information from our database, subject to section 1.2.
2.2 Disclosure of Personal Information
(a) General Rule
(b) Service Providers
We may disclose your Personal Information to our third party service providers, including companies we retain to manage or host the Website, companies we retain to fulfill product purchases or to provide services to you on our behalf, and companies we retain as consultants to conduct research on our behalf. These third parties may not use your Personal Information other than to provide the services requested by us. For example, we will release your credit card number to confirm payment and release your name and mailing address information to the mail or delivery service to deliver and track products that you ordered. With respect to Non Personal Information, we also share website usage information we gather from visitors to the Website who have received a targeted promotional campaign with our third-party advertising service partners for the purpose of targeting future campaigns and upgrading visitor information used in reporting statistics. For this purpose, we and our third-party service partners may note some of the pages you visit on the Website through the use of web beacons. In addition, we may provide aggregated statistics about our customers, sales, traffic patterns, and related Website information to third parties. We reserve the right to use or disclose Non Personal Information in any manner.
(c) Links to Other Websites
Our Website may contain links to third party web sites to which we have no affiliation. CALISTA does not share your Personal Information with those web sites and is not responsible for their privacy practices. Accuracy suggests you read the privacy policies on those third party web sites.
(e)Change in Control
We may from time to time send you email or other communications regarding current promotions, specials and new additions to the Website. If you have supplied us with your telephone number(s) you may receive telephone calls from us with information or requests for information regarding an order you have placed. You may "opt out" or unsubscribe from our newsletters and non-transactional related emails and disclosures to third parties for promotional purposes by following the unsubscribe instructions in any email you receive from us or by sending an email to email@example.com. If you would like to be removed from our mailing list completely, you will need to contact our office.
4. SAFEGUARDING YOUR PERSONAL INFORMATION
4.1 Our Security Measures
In order to most efficiently serve you, credit card transactions and order fulfillment are handled by established third-party banking institutions, process agents and distribution institutions. They receive the information they need to verify and authorize your credit card transactions and to ship your order. When collecting credit card information for online purchases, we offer secured server transactions that encrypt your information in transit to prevent someone from intercepting it and misusing it. When you access your account information, the information is kept on a secure server. To protect your information, we maintain the data security by implementing appropriate physical, electronic and managerial measures to safeguard and secure your personal data. Email messages sent to the Bank over the Internet cannot be guaranteed to be completely secure. CALISTA is not responsible for any damages incurred by users if they send a message or email to CALISTA over the Internet. CALISTA is not responsible in any way for direct, indirect, special or consequential damages arising out of the use of this Website.
4.2 Protecting Yourself
Both you and CALISTA play an important role in protecting against online fraud. You should be careful that your account details including your User ID and/or Password are not compromised by ensuring that you do not knowingly or accidentally share, provide or facilitate unauthorized use of it. Do not share your User ID and/or password or allow access or use of it by others. CALISTA is not responsible for the contents available on or the set-up of any other websites linked to our Website. Access to and use of such other websites is at the user's own risk and subject to any terms and conditions applicable to such access/use. By providing hyperlinks to other websites, CALISTA shall not be deemed to endorse, recommend, approve, guarantee or introduce any third parties or the service/products they provide on their web site, or have any form of cooperation with such third parties and web sites. You can learn more about Internet privacy from government websites such as www.gov.hk. In addition, it is important to keep us updated with your most current contact information. You may ask us in writing via mail or email at firstname.lastname@example.org to have the information on your account deleted, updated or corrected, subject to Section 1.2; however, because we keep track of past purchases, you cannot delete information associated with past purchases. Note that we may retain changed or deleted information for archival or other purposes.
5.1 Changes to Our Policy
5.2 Children, Parental Consent Policy